Bajío, pronounced bah-hee-oh, and meaning “shallows” in Spanish is headquartered in New Smyrna Beach, Florida, and specializes in crafting premium polarized sunglasses tailored for life on the water.

Our journey began with a straightforward yet powerful concept: to establish a business model that prioritizes environmental responsibility and minimizes our impact on the planet and its resources. We are driven by a genuine desire to give back to the communities and environments we cherish, not out of obligation but out of passion.

We've turned this vision into reality at Bajío. Utilizing state-of-the-art technology, we proudly produce the clearest polarized lenses available today. Our commitment to sustainability is evident in every aspect of our products: from using found cactus leather for cases, recycled cardboard for packaging, to crafting lightweight and durable bio-resin frames. Furthermore, we operate as a carbon-neutral company, ensuring our environmental impact is kept to a minimum.

Beyond creating what we believe are the world's finest sunglasses, we embrace a lifestyle centered around fishing, spending quality time with friends and family, and embodying a laid-back, free-spirited vibe that some describe as contagious.

TERRITORY: SELECT STATES ACROSS USA